The CBL are proud to confirm an official sponsorship agreement with the London School of Basketball (LSB) that will further facilitate the core interests of both organisations for the upcoming summer series of events.
The LSB are London’s leading grassroots basketball development agency who are keenly focused on teaching the game and increasing the number of players who play across London. With opportunities for young people to LEARN, PLAY, DEVELOP and PROGRESS within the sport being the LSB’s primary goal – the relationship between the LSB and CBL is a unifying ‘match made in heaven’ for both parties.
The CBL is London’s biggest grassroots basketball competition which provides exciting league action for community-driven teams across the city. The CBL are a perfect fit for the PLAY strand to the the LSB, offering players throughout the LSB programs, opportunities to progress through the various coaching sessions into team structures who exciting live game action in the CBL.
Steve Whyte, League Commissioner:
“We’re thrilled to have the CBL officially powered by the LSB more formally this season as it really strengthens our grassroots platform and embodies what the CBL is ultimately about. The LSB have been the best at what they do for a number of years now and so to have the organisational support is a major win for the CBL and enable us to really elevate the experience for CBL players and their friends and families who enjoy watching and supporting them”.
Nhamo Shire, LSB Founder & CEO:
“For those who know our history, I’m sure the solidifying of the relationship between the CBL and LSB will come as no surprise. I, of course, have swapped hats between steering both organisations since their inception, but always felt there was a level of ambiguity around how the two fit together and what the overarching purpose of both organisations has alway been. With this announcement, I’m confident much of that will now be shored up and through greater clarity and support from the LSB, the CBL can really find its feet as an independent organisation that can provide a positive and engaging competitive outlet for the players within the LSB coaching programs and beyond”.
About the LSB:
The London School of Basketball (LSB) have been directly responsible for introducing over 20,000 young Londoner’s to basketball over the past decade and continue to provide avenues into the game for new players across the city. Endorsed by the former Mayor of London (and current Prime Minister, Boris Johnson), Sport England and founding partners Nike, alongside a supportive team of NBA superstars who have been hosted at previous LSB events, that includes Kobe Bryant, Lebron James, Scottie Pippen, Chris Paul, Carmelo Anthony and Jason Kidd – the LSB continues to inspire more people to play more often and provides the opportunities, access, and support to make it all happen.
The LSB specialise in basketball coaching for players of all abilities through a quality-assured, expansive city-wide network of passionate coaches who are highly-motivated to teach the game to the next generation. We also partner with leading colleges across London in facilitating educational programs to develop new and improved coaches, stronger local community clubs and remain committed to increasing basketball participation and creating more opportunities for young Londoners to LEARN, PLAY, DEVELOP & PROGRESS within the game, all across the capital.
For more information please visit: https://www.london-basketball.com/about-lsb/